FOR IMMEDIATE RELEASE
Odessa Regional Medical Center Earns Cribs for Kids® Infant Safe Sleep Hospital Certification
August 6, 2025
Od
essa Regional Medical Center is proud to announce that it has achieved certification as a Silver Cribs for Kids® National Safe Sleep Hospital. This certification recognizes our healthcare team members’ commitment to best practices in infant safe sleep, ensuring the highest standards of care for our youngest patients. By earning this certification, Odessa Regional Medical Center demonstrates adherence to rigorous guidelines established by the Cribs for Kids® National Safe Sleep Hospital Certification Program.
Cribs for Kids® is a national safe sleep initiative dedicated to reducing infant mortality. “Sleep related deaths are the number one reason we lose our babies each year—3,400 infants annually”, said Michael H. Goodstein, M.D., neonatologist and medical director at Cribs for Kids, adding, “we know that parents do at home what they see done in the hospital so modeling safe sleep and providing education to families will have an impact on infant mortality. Cribs for Kids program recognizes hospitals making this commitment.”
In 2022, there were about 3,700 sudden unexpected infant deaths (SUID) in the United States. There were: 1,529 deaths from SIDS, 1,131 deaths from unknown causes and 1,040 deaths from accidental suffocation and strangulation in bed according to the CDC
“Our team has worked diligently to meet the requirements to earn this certification and underscores our dedication to providing safe sleep care for our babies. “We are committed to ensuring that every newborn and infant at ORMC receives the highest level of care, including promoting safe sleep practices that align with the guidelines of Cribs for Kids®,” added Jeanette Fierro.
Judy Bannon, CEO, and founder of Cribs for Kids explains, “The National Infant Safe Sleep Hospital Certification Program launched in 2015. It is rooted in the Safe Sleep Recommendations made by American Academy of Pediatrics and the research that demonstrates families do at home what they see done in the hospital. There are over 500 infant safe sleep certified hospitals across the country and beyond. We are proud to welcome Odessa Regional Medical Center to our program. It will have a profound effect on saving babies’ lives.”
For more information about Cribs for Kids® National Safe Sleep Hospital Certification Program, visit www.cribsforkids.org/hospitalcertification
Odessa Regional Medical Center is a leading provider of comprehensive healthcare services. The hospital is well known for its maternity care, but also offers sophisticated procedures like heart surgery, robotic surgery, a state-of-the-art Women’s Center and Level III Neonatal ICU. ORMC has evolved over the years, but one thing hasn’t changed – the medical center still offers the same family-friendly atmosphere.
Contact: Jeanette Fierro| Director of Marketing | 432.582.8399 | [email protected]